Personalisation is the king of E-Procurement

According to a recent Google report, nearly half of B2B buyers across the world are youngsters. In most of the corporates, the procurement officers are young, tech-savvy and sophisticated. Unlike their seniors, these youngsters find an e-procuring tool more comfortable and reliable. Moreover, the older counterparts are also kept adapting to the changing trend of digital procurement for better management reasons.

Understanding the purchasing preferences are also keeping these younger procurement managers, as well as the respective companies, are very crucial and sensible. Procurement managers today are not willing for any one-on-one negotiation or any significant human interaction. They demand intuitive, self-service interfaces and 24/7 e-commerce availability.

Procurement industry has evolved a lot all through these years. Businesses are rapidly re-evaluating their procurement process and market strategies not just to withstand the market forces, but capitalize on them. In the corporate procurement, this calls for great responsibility requires the procurement executive to be visionary and innovative while being exceedingly committed to fulfilling the requirements.

In addition to making purchasing processes more mobile-friendly and intuitive, business clients and procurement professionals expect an exclusive or personalized approach. Personalization is a means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. Buyers expect catalogues, pricing and product selection to be curated for their purchases and organized according to their specific needs.

It is also important for E-procurement firms to map the customer journey and to understand places where interactions are disjointed or too impersonal. Identifying areas where the destination feels unknown will help them create a seamless experience across all channels of purchase and interaction. Companies that create personalized customer experiences will be the ones that win in 2018 and beyond.

Kobster as a B2B E-procurement firm very well understands the need for providing a seamless and personalized experience for their client which in fact made them to establish India’s first e-procurement tool, Kobster Elite. Big data analytics will continue to play a key role in improving sourcing, planning resources, collaboration and managing supplier risk.

Kobster’s catalogues are diversified. It is segregated into various categories as well as sub-categories. It is highly personalized and the procurement managers can add new items to the list which are exclusive to their company. The list can be reordered or made little changes before reordering and so on in the forthcoming months. Kobster’s tool provides a safe and secure eco-friendly way of procuring corporate goods and through their continuous research and development they innovate big in the procurement sector and stands reliably for its customers.