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Paperboat idea germinated while we all were having lunch in our office. Everyday Suhas used to bring homemade Aam Panna which was a hit in our office. When we had launched Tzinga and were thinking on next functional beverage idea, James drew our attention to the fact why not Aam Panna – its functional, everyone seemed to like it and there is no such beverage in packaged form currently.The need is not unique – these drinks have been longer than 300-400 years.The graphics on the pack and the writing behind the pack, the unique flavors and its taste. Not only that none of our beverages has any artificial flavours, colours or added preservatives!
I am sure that paperboat will be able to create a very dominating place in packaged beverage market of India. There is no doubt that a lot of it will depend on how we take our brand from here on but the early signs are very encouraging.We hoped that Paper Boat, much like the Tagore poem, would send these drinks, these culinary messages to those who have never tasted such concoctions. And of course to those, who long for the days gone by. Of homemade Aamras, Jaljeera, Kokum, Aampanna, Kala Khatta and many other secret recipes.
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