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Amul began when milk became a symbol of protest. It was founded in 1946 to stop the exploitation by middlemen an got inspired by the government. In 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country.Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL',which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World.
The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
1. Establishment of a direct linkage between milk producers and consumers by eliminating middlemen. 2. Milk Producers (farmers) control procurement, processing and marketing. 3. Professional management.The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country. Their milk is processed in 184 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.